We can use COUNTIFS in various ways and with various syntaxes to obtain a variety of results. For example, starting with some basics: =COUNTIFS(B2:B14,"Male",C2:C14,"Sea lion")Which gives quite simply the number of rows for which both the entry in column B is “Male” and the entry in the corresponding row in column C is “Sea lion”. Example: COUNTIF(A:A, <20) 6. For the rest of the bins, use two COUNTIF statements to get the correct frequency counts.Select All: CTRL + A (Command + A on mac) ContentsMany of these shortcuts are used on the demonstration videos.These will allow you to work quicker and more efficiently – especially when working on larger datasets. The Ultimate Guide to Google Sheets / Excel for SEOs and Digital MarketersWorking in SEO, PPC, and digital marketing more generally, requires being able to effectively manipulate datasets using programs such as Google Sheets or Excel.Even though many key processes are now done using Big Query, Jupyter Notebook or other programs, Google Sheets will always be an essential tool.This guide is focused on providing the ultimate Google Sheets guide for those working in SEO, and digital marketing more broadly, covering the basics, right through to more advanced techniques and formatting tips and tricks.Note: this guide is updated periodically. It’s just that the other array with which we are going to “cross-calculate” this one first needs to be resolved from the other two arrays of the same vector-type.But what about the third element in that third array – “Roleplaying”? Which is the “corresponding” element in the first array to which that is paired?The answer is that there isn’t one. However, rather than ignore that criterion altogether, Excel nevertheless goes ahead and constructs the appropriately-sized array to house the expected returns, i.e. This Excel tutorial explains how to define a named range in Excel 2011 for Mac (with screenshots and step-by-step instructions).Answer (1 of 12): I frequently use countif to determine if a value is in a list (countif(list,value)>0).
Enter the value into the lookup formula =vlookup(A2,The value is the common value that we are searching for over the two documents. Copy Formula Down Column: Select the cell with the completed formula, hover over the small square at the lower right-hand corner of the cell and then click and drag down over the cells you want the formula to be applied to.LEN simply provides you with the length of a string in a cell.This is particularly useful when you need to make sure that the amount of characters in a cell is a certain length such as producing title tags and meta descriptions.In this case, =LEN( A2) provides the length of the Title Tag in A2. Select Entire Row: Shift + Space (Shift + Space on mac) Select Entire Column: CTRL + Space (Control + Space on mac) Excel 2011 Countif Full Range OfSelect the conversion page, followed by the full range of different conversion pages, followed by 0 (for exact match) in the MATCH formula.=INDEX( B3:D14, MATCH( G2,A3:A14, 0), MATCH( G3,B2:D2, 0)This will return the cell value that matches both the month of “January” and “Blog” Select the month, followed by the full range of months, followed by 0 (for exact match) in the MATCH formula. VLOOKUP WITH IFERRORVLOOKUP can also be nested within the IFERROR formula to replace the generic #N/A error message with a specific result.Formula: IFERROR(VLOOKUP ( value, table array, col_index_num, ), value_if_error).In this case, if there were URLs that did not have any corresponding external backlinks, the result would just return #N/A – Using the IFERROR formula allows us to replace this with a specific result In this case, we would want an exact match. Make sure this table includes the data you want to retrieve from the other columns also.This should be the column number from which you want the value returned.So in this case, on the “External Backlinks – Reference Table ONLY” tab, the first column is the address, and the second column is the External Backlinks, so we would write number 2.=vlookup(A2, ‘External Backlinks – Reference Table ONLY’ A:B, 2, FALSE)There is the choice to have an approximate match (TRUE) or an exact match (FALSE). Setup bootable usb for macAll links on a page: Extract all internal links on a page: Extract all external links on a page: Page title “//title” Searching for specific values within a table.Pivot tables provide a summary of your data, allowing you to group data from different columns and extract the overall trends of large and comprehensive data sets.This example is pivoting data that consists of Keyword, Rank and Landing Page.By pivoting this data and selecting the landing page for rows and COUNTA of keywords as values we can see the number of keywords ranking for.In this case, we can see that dogs/clothes/coats/ is ranking for the most number of keywords.The IMPORT XML function allows you to import data using an XPath query from a number of data types including XML, HTML, CSV, TSV and RSS and ATOM XML feeds.This effectively allows you to scrape data from websites without leaving the comfort of your own Google Sheets doc.Several useful shortcuts for XPath extraction: Collating keyword data from different sources. CONDITIONAL FORMATTINGConditional formatting makes it simple to highlight cells that match a particular criterion, which is really useful for spotting outliers or specific variations.1) Select the cells you want to add conditional formatting to (usually a data range).2) Go to Format > Conditional Formatting > Select the rules you wish to implement.Conditional formatting gives the option to set a wide range of criteria such as numbers over and under certain values, duplicates and the top and bottom 10% of figures.In this example, we have some title tags and their length.I have used conditional formatting to create a number of rules so that 1) If the number of characters in the cell is over 60, the cell will go red2) If the number of characters in the cell is below 61, the cell will go green.This makes it simple to identify any title tags that are over 60 characters.
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